You may register on site after Monday March 30th
Agenda
5:30pm: Registration, Networking
6:00pm: Dinner
6:15pm: Welcome
6:20pm: Introductions
6:35pm: Speaker
7:35pm: Questions
7:45pm: ISES Announcements
8:00pm: Evening Ends
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MASTER SERIES: An Evening with David Merrill of An Original Occasion -“Walking the Tight Rope Between Creativity and Profitability”First, experience an event unlike any other - at the warehouse homes of both Kool Party Rentals and Shadow Mountain Productions! Dinner will be provided by Special Moments Catering and Events with beverage service by Pourmasters. And catching it all on camera will be Kelvin Photography!
Spend the evening with David Merrell! When David Merrell founded An Original Occasion (AOO) Events in 1989, his vision was to design and produce personalized and original events. “All truly special events,” Merrell says, “demand a customized approach in order to fully achieve the client’s vision and purpose.” It is this philosophy that has positioned AOO Events as one of the most reputable event design and production firms in Southern California.
Merrell, a native of Cleveland, moved to Los Angeles in 1983 and he worked in a sales and marketing capacity in various industries before finding his niche in special events. Combining a creative eye with sales savvy, Merrell immediately excelled in the event industry. AOO Events fast became the special event company of choice for clients ranging from former President Ronald Reagan to Warner Brothers Studios. Since 1999, AOO Events has won seven Gala Awards, the event industry’s highest honor. The awards were for Best Corporate Event in 1999 and 2000. In 2002 the fourth Gala Award and an Esprit Award was won in the Best Décor category for the movie premiere event for “John Q”. Again, AOO Events won the coveted Gala Award for Best Décor in 2003 and 2004. AOO Events recently won the 2007 Esprit Awards for Best Décor for an Individual Recently, AOO Events co-designed a series of events that was awarded a Crystal Site Award for best Multiple-Day Incentive Program at the ITME show. Dave was also nominated in 2003, 2004, 2005, and 2006 and this year, 2007 won a Spotlight award for the “Designer of the Year” from Event Solutions Magazine. AOO Events has also just been nominated for “Event Company of the Year” by Event Solutions Magazine. Today, AOO Events produces events not only in Southern California, but worldwide.
Merrell is the former President of the Greater Los Angeles Chapter of the International Special Events Society (ISES), and has served in numerous positions of international boards of ISES. A former member of Special Events Magazine’s Advisory Board, Merrell is regularly featured and quoted in numerous trade and consumer publications and is a popular industry speaker both nationally and internationally. Merrell’s current office is located in Hollywood, California.
Join David as he delves into “Walking the Tight Rope Between Creativity and Productivity”…
Every Producer, Designer and Owner understands the fine line we walk every day between creativity and profitability. When do you re-invent the wheel and when do you address realistic budgetary expectations? Are you over designing the project? What are your client’s true expectations? And can you make a profit within their budget? No matter how fabulous the design, if you’re not making money you won’t be in business for long! Walk away with a whole new take on the war between designers and bean counters. Find out if you’re a right brain or left brain personality and how it effects your work and your business.
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Thank you to our April Partners:
Venues/Decor - Kool Party Rentals/Shadow Mountain Productions
Catering - Special Moments Catering
Drape - Quest Drape
Beverage Service - Pourmasters
Photography - Kelvin Photographer
Speaker - David Merrell of AOO Events
Cost: $20 for student members, $40 for members, $50 for non-members if registered by Monday, March 29. Registration increases $10 after Monday, March 29 -- and at the door.
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